"Hello and welcome. I’m Shako. I spent years in agency and studio editorial trenches learning how clear thinking, product storytelling, and disciplined content systems build genuine trust. Today, as Growth Marketing Manager at VeliTech, I connect that editorial rigor to modern inbound architecture, search discovery, and commercial positioning."
A closer look at how deep editorial craft, technical translation, and search architecture connect across B2B software, agencies, and gaming studios.
B2B Gaming · Inbound & Brand Positioning
Growth Marketing Manager · Jun 2026 – Present
Leading B2B positioning, joint studio storytelling, and LinkedIn-first distribution across VeliPlay and Heaven of 7. Our work delivered a +130% rise in LinkedIn engagement and a 10x expansion in followers, building commercial awareness with tier-1 aggregators.
B2B Technology · Plain-Language Technical Translation
Editorial Concept, Analogy Framework & Illustration Direction · Making Science · Sweeft
Originated the plain-language editorial concept for an illustrated B2B software engineering guidebook, turning complex IT architectures into everyday physical analogies and working closely with the illustration team so visual metaphors reinforced the text.
B2B Gaming · Inbound SEO & AEO Architecture
Inbound Marketing Manager · Apr 2025 – Jun 2026
Audited and restructured all 11 studio game pages around real operator search queries and structured JSON-LD schema, driving a verified +606% increase in organic impressions and +944% inbound clicks without paid ad spend.
B2B Technology · Post-Integration Positioning
Campaign Content Direction & Creative Team Coordination · Making Science · Sweeft
Directed multi-channel content and coordinated creative deliverables following Sweeft's integration into Making Science, uniting software engineering, staff augmentation, and digital consulting under a cohesive B2B brand voice.
Comprehensive index of strategic content, B2B positioning campaigns, and measured growth outcomes.
I believe the most reliable growth engine isn’t growth hacking or clever buzzwords. It’s the ability to understand a product completely, respect an audience’s intelligence, and structure information so clearly that choosing you feels inevitable.
My career began in the deep editorial craft: heading content teams at Socialsharks, directing copywriters and designers, and managing demanding campaigns for brands like Kia, Mitsubishi, Jacobs Coffee, and Kutaisi International Airport. That era taught me how to lead creative teams, handle high-stakes deadlines, and respect every sentence.
As I transitioned into tech and B2B products at Making Science · Sweeft and subsequently VeliTech, I discovered that great writing is only half the battle. If nobody finds the work, or if technical buyers can’t find answers to their integration questions in thirty seconds, the best prose in the world falls flat.
Today, as Growth Marketing Manager at VeliTech, I combine both worlds. I treat content strategy as architectural engineering: mapping commercial buyer intent, building structured JSON-LD entity schema for answer engines (AEO), and creating distribution systems on LinkedIn that turn quiet product features into active industry conversations.
I welcome you to explore these 12 case studies. Every metric here is grounded in real analytics, every collaborator is credited, and every project reflects a genuine problem solved through care and clear thinking.
Before optimizing for algorithms, the thinking must be sound. Clear language, honest product explanations, and zero marketing fluff.
Structuring content for how modern buyers actually search—using semantic topic clusters and schema entities for Google and AI answer engines.
Great work requires great partners. Leading with clear creative briefs while giving art directors, animators, and engineers space to shine.